1.    How the styles begin
The season’s contemporary hair designs are created by artists in both Paris and Tokyo, who specialise in studio work. Their designs are introduced to the world through fashion shows and magazines.

2.    The creation of Salon-Style
Our senior artists create special hairstyles for salons which are easy care, natural and feminine.

3.    Styles Refined
Cutting and colouring techniques are tested on a range of people from different nationalities and with varying hair textures and looks. A collection is now born.

4.    Methods perfected
The method is then perfected, catalogued and filmed for the Mod’s stylists to learn at our education centres. We consistently endeavour to adapt our technique to the hair and consider the whole look.