Now L'Oréal Professionnel brings to market the world's first three-part ammonia-free permanent hair colour utilising a breakthrough technology that delivers the ultimate colour experience and results.

Introducing INOA, which stands for INNOVATION, NO AMMONIA - L'Oréal Professionnel's new generation hair colour that ushers in a new era for professional stylists and their clients, superseding major formulation principles.

INOA's patented technology - the breakthrough Oil Delivery System (ODS) - is unique in the way it easily and effectively carries colour deep in to the hair fibre to deliver optimal colour quality - without any overpowering ammonia odour.

With absolutely no ammonia, INOA gives both clients and hair stylists an odour-free colour experience with optimal respect* for the hair while delivering 100 per cent coverage on white hair. And because of its optimal scalp comfort, INOA is suitable for sensitive scalps.

INOA's ammonia-free, odour-less formula allows you to lighten hair, darken hair and perfectly cover white hair with exceptionally even coverage from root to tip. Fifty true-to-reflect shades are available.

Available at Mod's Hair.
Become one of the first to join the colour revolution.